You dreamed it. The architect designed it. You want you to build it. And you’re ready to fire off a capital campaign to pay for it. Good to go, right?
To borrow from a classic Hertz™ commercial, “Well, not exactly.”
Many churches regard a capital campaign as a stand-alone, short-term financial objective, instead of being viewed as one of several crucial elements contributing to long-term, sustainable funding. In light of the upcoming project, leaders and building committee members enjoy a prime opportunity to communicate the role the campaign will play. As part of your “Big Picture,” an effective church capital campaign works in concert with budget support (tithing), missions funding (outreach), and legacy giving (forward thinking) to provide a foundation for long-term financial stability.
Your committee must grasp and convey the real-world ministry impact, moreso than the achievement of new space, that the campaign is going to set in motion. Helping believers see beyond the fundraising will enable them to value the project within the context of long-term ministry goals. This critical step promotes collective ownership of the vision, and where your member’s heart is, so is his or her treasure.
To get your building committee thinking along these lines, come to a unified perspective on the following:
- How will the new or improved facility promote and affirm the vision of the church? The building is the means, not the end. This may sound basic, but people, processes, and priorities can easily undermine momentum and cloud perspective. Keep them on track and looking ahead.
- How will the capital campaign mesh with existing financial needs? This is where Big Picture thinking is essential, not some novel idea. If a campaign becomes a simple matter of asking for “extra” money, you run the risk of diverting budget support and remaining flat in total giving.
- Who is driving the communication of the campaign-specific goals within the context of the ministry vision as a whole? Nurturing buy-in to the project, and releasing the resources to pay for it, depend on this critical activity. Understand the value of communicating early, and often, to the congregation about how the upcoming project is a critical part of what is yet to come.
Since 1999, Impact has helped raise over $950 million to expand ministry space, enhance mission outreach and retire unnecessary, excessive church debt. Our team brings together decades of experience in stewardship teaching and curriculum resources, capital stewardship campaign consulting and capital campaign media to help your ministry implement a spiritual plan that enables a wider reach to your community.